In OUR MISSION, we at I Love Bello Shire are passionate about and committed to:

– Connecting the community with its local business, services and organisations,
– Providing visitors to the region with a suite of services and up-to-date information, and
– Honouring the community it serves by sharing stories about cherished locals, the very fabric of our community, who are making invaluable contributions.


OUR VALUES are integrated into our day to day business activities as well as any new, expanded offerings. These values include:

– Finding and portraying the positive in everything that’s on offer around our beautiful Shire;
– Building trust and becoming a reliable, trustworthy source of local information and offerings;
– Embracing inclusivity and diversity in our online content;
– Providing unbiased, informative material of genuine value.


Team Members

Rod Keers, I Love Bello Shire, Bellingen, Dorrigo, Urunga

Rod Scoop Keers

Roving Reporter and Ad Exec.

Shire Resident 14 years.  Board member of the Bellingen Chamber of Commerce and Committee member of Destination Coffs Coast Tourism.  Tennis Ace and Committee member of Bellingen Tennis Association.  Can smell down a good story from 100 paces.  Seen here in his Italian disguise.

[email protected]

Jo Keers, I Love Bello Shire, Bellingen, Dorrigo, Urunga

Jo ‘I guess this is my job too’ Keers

Chief Editor and General Roustabout

Shire resident 14 years. Has been working with the shire’s backs for most of the past 14 years as Bellingen’s physio and clinical pilates teacher. Now on the ground looking for stories – watch out!

[email protected]

Steve ‘please don’t touch that’ Coates

Web Developer and Writer

Don’t even point… |


Mindy ‘it’s all good’ Cook

Web content & design, Marketing, Social Media, Mailchimp Newsletters

Moved to Bellingen for the tree-change, hit the ground running and has barely noticed the trees changing. But it’s all good!

[email protected]

Stuart ‘action’ Scott

Photographer and Videographer

“Putting the big “F” into Fotography, Filming & Farming ”

[email protected]
stuart_scott_photographer on Insta

Phil ‘it’s all systems these days’ Wilson

Business Advisor and Training

Landed in the Shire in 2002 with my family.  I’ve been providing accounting system solutions for businesses for over 25 years.
I love Bello Shire  is up and running on Quickbooks Online and I’m pleased to be onboard in the accounting department.

[email protected]